HI, I'M AKSHAY R

PGDM Graduate | Digital Marketer | Project Strategist

From launching Google Ads campaigns to researching user journeys on platforms like Zepto and Instamart, I love combining creativity with data to drive results.

📍 PGDM @ St. Joseph’s | 💼 Interning @ Rapido | 🌐 Web Designer & Analyst

EXPLORE MY WORK

01. About Me

Hi, I'm Akshay R, a passionate digital marketing enthusiast and PGDM graduate in Finance & Marketing from St. Joseph's Institute of Management. I specialize in crafting data-driven marketing strategies that deliver measurable results.

I've worked on real-time projects including SEO optimization, Google Ads campaigns, and brand analysis for companies like Smarties Club and Zepto. I also completed a digital marketing internship with Outlook India Pvt. Ltd., where I exceeded sales targets and contributed to high-impact campaigns.

I’m currently expanding my digital portfolio and diving deeper into performance marketing, content strategy, and campaign analytics.

Let’s connect and create something impactful!

// CORE SKILLS:

Digital Marketing Content Strategy Market Research Financial Modeling SEO/SEM CRM Optimization Strategic Planning Web Design Data Analysis UI/UX Google Ads Performance Marketing Campaign Analytics
Akshay R Profile Photo

// TOOLS I USE

02. Design Showcase

Leafspark Solar Poster
SJIM Times Memories Poster
Kannada Sangha Event Poster
SJIM Book Talk Poster
Kannada Rajyotsava Poster

03. Experience Log

Marketing & Operations Intern

Rapido | Bangalore | May 2025 – Present

  • Analyzed ride performance, captain supply, and cancellation trends across cities using Excel and internal CRM tools to identify operational gaps.
  • Executed a targeted WhatsApp campaign for refurbished two-wheeler sales, improving outreach to gig workers and boosting pilot traction.
  • Conducted field visits to local dealerships for partner onboarding, market feedback, and campaign alignment.
  • Built insightful dashboards and presented data-driven recommendations directly to senior managers.
  • Gained hands-on exposure to campaign planning, user segmentation, and CRM workflows in a fast-paced mobility startup.

Marketing Intern

Outlook India Pvt. Ltd, Bengaluru | Apr 2024 - Jun 2024

  • Exceeded lead gen & sales targets by 20%+.
  • Managed full sales funnel; Google Ads campaigns (30% traffic increase, 15% ROI).
  • Optimized CRM (25% engagement increase); Enhanced customer journey (12% drop-off reduction).

Web Designer & Content Creator

(Freelance) Remote | Jan 2022 - Jan 2023

  • Designed & deployed 6+ client WordPress websites (Responsive UI/UX).
  • Created marketing materials (banners/posters).
  • Managed SEO, increasing average site visibility by 25%.

04. Key Projects

TUBIGGer - Water Solutions

Developed a financial model and distribution network for clean water, increasing reach by 40% and cutting costs by 18%.

Financial ModelingLogisticsSustainability
View PDF

QuickCommerce Research

Analyzed consumer behavior on platforms like Zepto & Instamart, delivering strategies to boost satisfaction.

Market ResearchUX StrategyData Analysis
View PDF

Recruit CRM – Strategy & Outreach

Conducted competitor analysis (SEMrush) for SEO & market positioning. Executed LinkedIn outreach to HR stakeholders. Pitched digital campaigns (Google Ads, Email) for AI CRM features.

CRM StrategySEOLinkedIn Outreach Google Ads SEMrush Email Marketing
View PDF

Brand Analysis (Zepto)

Conducted brand analysis for Zepto, focusing on user journey mapping and strategic marketing insights.

Brand AnalysisUser JourneyMarketing Strategy

05. Contact Me

Get In Touch

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your visions.